Author: Colleen Hofmann

Takeaways from Apple’s WWDC 2017 keynote

wwdc 2017 in san jose

June 5th was a big day. Not only was it my birthday, but I was fortunate enough to celebrate it in San Jose, California at Apple’s Worldwide Developers Conference (WWDC 2017). If you’re an iOS developer or an Apple nerd, it is the biggest and most important conference of the

Does your app really need a landing page?

Why app needing landing pages

Ridiculous question, maybe. Of course your app needs a landing page! But sometimes it feels like a hassle to create an app landing page or website. You spend all this time preparing and testing your app that sometimes app marketing and promotion is merely an afterthought. In fact, an app

How often should you update your app?

A mobile app is not a “set it, and forget it” tool. Once you’ve published your app, app updates can be a most effective marketing tool. If you want your app to continue to function the way it’s intended, your app requires maintenance and regular updates. You change the oil

Our favorite new features in iOS 10

new features in ios 10

iOS 10 is here! Last week, Apple released iOS 10 to the public, and it is full of new features and updates. Is it worth upgrading? Actually, yes. It doesn’t look much different on the surface, but with all its new features, it feels like you’re getting a brand new